The TrustMakers

Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications and Chief Communications Officer, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Jonathan and Justin discuss the risks and opportunities around Artificial Intelligence and how IBM is building trust in AI. “We see AI as an innovation that should be augmenting people’s abilities, not replacing people’s abilities,” Jonathan says.

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Journalist and innovator Matthew Bishop joins Justin Blake, Executive Director of the Edelman Trust Institute, for a conversation about the institute’s annual publication, “Evolving Trust, Embracing Change,” which focuses on repairing trust in institutions and leaders amid rapid societal transformation. Matthew gives his advice for how leaders can grow trust in tumultuous times: “Be more humble and honest about your failures and more willing to admit that there are problems and that you don’t have all the answers. I wonder if the public’s appetite for authenticity will respond better to that than people who say they have all the answers,” he says. 

Read the full Edelman Trust Institute publication: https://www.edelman.com/trust/edelman-trust-institute/Publication/2023

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Cheryl Gresham, Chief Marketing Officer of Verizon Value, sits down with Jackie Cooper, Edelman’s Chief Brand Officer, to discuss leading marketing for a new Verizon brand, the collapse of the traditional purchase funnel and what Cheryl is looking forward to in 2024. “We’ve got to look left and right versus up and down with the purchase funnel. It loops and repeats, and people come in and out of it,” Cheryl said. 

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Radley Horton, a professor at Columbia University’s Climate School and a member of Edelman’s Independent Council of Climate Experts, joins Alex Heath, U.S. Head of Social Impact and Sustainability at Edelman for a conversation about the 2023 Edelman Trust Barometer Special Report: Trust and Climate Change. The two explore diminishing trust in institutions to deal with climate change and how inspiring optimism can lead to progress. “Taking any action, even a small action, can beget more optimism,” Radley says. “Taking action and engaging with others can build more trust.”

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter:https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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We’re looking back at some of our favorite moments from Season Two of The TrustMakers. Take a listen to hear trust-building insights from Kofi Amoo-Gottfried, CMO of DoorDash; Manu Meel, CEO of BridgeUSA; Tim Davie, Director General of the BBC; Sally Susman, EVP and Chief Corporate Affairs Officer of Pfizer; C.D. Glin, President of the PepsiCo Foundation and Global Head of Philanthropy at PepsiCo; Ben Breit, Global Director of Trust Communications at Airbnb; Mark Henderson, Director of Corporate Affairs at Wellcome Trust; Oscar Munoz, Former Chairman and CEO of United Airlines; Katie Welch, Chief Marketing Officer at Rare Beauty; Grace Kao, Global Head of Advertising Business Marketing at Spotify; and Tjada D’Oyen McKenna, CEO of Mercy Corps.

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During the United Nations General Assembly meeting, The TrustMakers is featuring interviews with NGO leaders. Michelle Milford Morse, United Nations Foundation’s Vice President for Girls and Women Strategy, joins Alex Heath, U.S. Head of Social Impact and Sustainability at Edelman, to discuss the urgency of building trust in women around the world. “We’re going to need trust if we’re going to get anywhere. It’s the only way we can cooperate and advance our interests,” Michelle says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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During the United Nations General Assembly meeting, The TrustMakers is featuring interviews with NGO leaders. Tjada D’Oyen McKenna, CEO of Mercy Corps, joins Alex Heath, U.S. Head of Social Impact and Sustainability at Edelman, for a conversation on leading the organization with transparency. “Trust is earned every day in every action,” Tjada says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Julie Gehrki, the Vice President of Philanthropy at Walmart, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss how the company gives purpose to its 2.1 million employees worldwide and bridging divides in the workplace. “Building trust across lines of difference is a daily experience in our workforce, and I think that’s an asset,” Gehrki says.

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Margaret Talev, the Kramer Director for Syracuse University’s Institute for Democracy, Journalism and Citizenship, joins Edelman Trust Institute Executive Director Justin Blake for a conversation on the loss of trust in media and government – and her effort to educate people on how they work. “The health of democracy impacts the health of independent journalism, and the health of the journalism industry certainly impacts democratic governance,” Margaret says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Peter Kim, a professor at the University of Southern California’s Marshall School of Business, joins Edelman Trust Institute Executive Director Justin Blake to discuss his new book, “How Trust Works,” which explores how trust serves as a foundation for relationships and communities. “Trust is essential for how we relate to the world, how we navigate the world, the decisions we make, and how we cooperate with one another,” Peter says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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