Taylor Lorenz on Building Trust with Gen Z

Former New York Times technology reporter Taylor Lorenz busts myths about Gen Z in a wide-ranging conversation with Jackie Cooper, Edelman’s Global Chief Brand Officer. Lorenz, whose nuanced reporting has earned her the trust of many Gen Zers, offers her insights on everything from the Birds Aren’t Real Movement to fake news to how brands can harness the power of Gen Z content creators. “I like to think of myself less as a gatekeeper, and more as a conduit” to Gen Z, Lorenz says.

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Fighting the Infodemic with Aspen Institute’s Vivian Schiller

Vivian Schiller, Executive Director of Aspen Digital at the Aspen Institute and former President and CEO of National Public Radio, joins Edelman’s Justin Blake to discuss the raging Infodemic, declining trust in media and what other institutions like business can do about it. Blake, Executive Director of the Edelman Trust Institute, and Schiller unpack findings from Edelman’s 2022 Trust Barometer showing global concerns about fake news to be at an all-time high, while examining new recommendations for rebuilding trust from the Commission of Information Disorder. 

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The Growing Role of Business in Society in 2022 with BlackRock’s Frank Cooper

This week, CEO Richard Edelman speaks with Frank Cooper III, Global Chief Marketing Officer of BlackRock, to unpack the findings of the recently released 2022 Edelman Trust Barometer Report. Among all institutions studied, business was revealed as the big trust winner of this year’s report, while government and media were seen to be fueling a cycle of distrust. Richard and Frank discuss the societal obligations now incumbent on business to help pick up the slack. As Frank notes: “Business can’t do it alone. We need government to step up and fill the void.”

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Meet The TrustMakers with 5S Diversity’s Antonio Lucio

Principal of 5S Diversity and Executive Fellow at Yale School of Management. Richard and Antonio focus on the role business must play as today’s most trusted institution, the significance of brands in people’s lives, and how they can address societal issues with purpose-driven action.

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