A Podcast from Edelman and Advertising Week
LinkedIn Chief Marketing and Communications Officer Mel Selcher sits down with Edelman’s Global Chief Brand Officer, Jackie Cooper, to unpack why LinkedIn is an outlier when it comes to trust in social media. “We’re deeply, deeply committed to creating that place for safe, trusted and professional conversations,” Selcher said. “We have built the company with …
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Co-host of the popular podcast “Brown Table Talk” and Head of Inclusion, Equity and Impact at Carta, Mita Mallick joins the TrustMakers to talk with Edelman’s Smita Reddy about the power of inclusive storytelling in building brand trust. “Our relationships with brands are like our relationships with each other…how are you going to rebuild the …
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Health economist, consultant and blogger Jane Sarasohn-Kahn helps unpack the findings from our recently launched Trust Barometer Special Report: Trust and Health in conversation with Edelman’s Chief Strategist of Health Practice, Lynn Hanessian. “Every company has to be a health company,” Sarasohn-Kahn says of the role employers can play in providing quality health information and …
Continue reading “Building Trust in Health with Jane Sarasohn-Kahn”