A Podcast from Edelman and Advertising Week
LinkedIn Chief Marketing and Communications Officer Mel Selcher sits down with Edelman’s Global Chief Brand Officer, Jackie Cooper, to unpack why LinkedIn is an outlier when it comes to trust in social media. “We’re deeply, deeply committed to creating that place for safe, trusted and professional conversations,” Selcher said. “We have built the company with …
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Co-host of the popular podcast “Brown Table Talk” and Head of Inclusion, Equity and Impact at Carta, Mita Mallick joins the TrustMakers to talk with Edelman’s Smita Reddy about the power of inclusive storytelling in building brand trust. “Our relationships with brands are like our relationships with each other…how are you going to rebuild the …
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Health economist, consultant and blogger Jane Sarasohn-Kahn helps unpack the findings from our recently launched Trust Barometer Special Report: Trust and Health in conversation with Edelman’s Chief Strategist of Health Practice, Lynn Hanessian. “Every company has to be a health company,” Sarasohn-Kahn says of the role employers can play in providing quality health information and …
Continue reading “Building Trust in Health with Jane Sarasohn-Kahn”
OkCupid Chief Marketing Officer Melissa Hobley has been credited with turning around a languishing brand in her nearly five-year tenure at the dating app, in part by fully embracing inclusivity. “The first part of the comeback was getting your attention and doing that in a bold way,” she says in conversation with Jackie Cooper, Edelman’s …
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“The headline here is that lost trust can be regained,” says Sandra Sucher, Professor of Management Practice at Harvard Business School. In conversation with Edelman Trust Institute Executive Director Justin Blake, Sucher unpacks the 2022 Trust Barometer, sheds light on her latest findings and makes clear that trust – at the personal or corporate level …
Continue reading “Sandra Sucher on How Companies Build, Lose and Regain Trust”
Former New York Times technology reporter Taylor Lorenz busts myths about Gen Z in a wide-ranging conversation with Jackie Cooper, Edelman’s Global Chief Brand Officer. Lorenz, whose nuanced reporting has earned her the trust of many Gen Zers, offers her insights on everything from the Birds Aren’t Real Movement to fake news to how brands …
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Vivian Schiller, Executive Director of Aspen Digital at the Aspen Institute and former President and CEO of National Public Radio, joins Edelman’s Justin Blake to discuss the raging Infodemic, declining trust in media and what other institutions like business can do about it. Blake, Executive Director of the Edelman Trust Institute, and Schiller unpack findings …
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This week, CEO Richard Edelman speaks with Frank Cooper III, Global Chief Marketing Officer of BlackRock, to unpack the findings of the recently released 2022 Edelman Trust Barometer Report. Among all institutions studied, business was revealed as the big trust winner of this year’s report, while government and media were seen to be fueling a …
Continue reading “The Growing Role of Business in Society in 2022 with BlackRock’s Frank Cooper”
Principal of 5S Diversity and Executive Fellow at Yale School of Management. Richard and Antonio focus on the role business must play as today’s most trusted institution, the significance of brands in people’s lives, and how they can address societal issues with purpose-driven action.