Adrian Monck, the Head of External Engagement and Communications for the World Economic Forum (WEF), sits down with the Edelman Trust Institute’s Justin Blake at the 2023 Annual Meeting of the World Economic Forum in Davos. Adrian and Justin discuss this year’s annual meeting, how to “gently” build a trusted source of information, and the findings from the newly released 2023 Edelman Trust Barometer. “What Davos does is operate as an informal gathering place for senior figures in government and international organizations to have unscripted conversations…This gives people a moment to step back and think about what they’re going to do in the year ahead and what they’re trying to achieve,” he says.
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