A Podcast from Edelman and Advertising Week
Edelman’s Smita Reddy sits down with Kyle Lock, Vice President of Marketing at Butterball, to discuss how the company has become a staple of American culture by providing millions of turkeys, as well as cooking advice, for the Thanksgiving holiday. Kyle shares how the Turkey Talk-Line has shaped the brand’s larger purpose and how it continues to evolve. “We’ve tapped very …
Continue reading “Butterball’s Kyle Lock on the Trusted Legacy of the Turkey Talk-Line”
Justin Blake, Executive Director of the Edelman Trust Institute, is joined by Tensie Whelan, Director of the NYU Stern Center for Sustainable Business, for a conversation on how businesses can become more trusted to address climate change. “We need to shift people’s thinking and have them understand that sustainability can actually be a contributor to …
Continue reading “NYU Professor Tensie Whelan on How Sustainable Brands Earn Trust”