Join Edelman’s Smita Reddy as she sits down with Kofi Amoo-Gottfried, CMO of DoorDash, for the Season Two premiere live at Advertising Week New York. Smita and Kofi discuss DoorDash’s framework for engaging in social issues, their approach to empowering local economies through Neighborhood of Good, and how they differ from other tech companies. “Values …
Monthly Archives: October 2022
The TrustMakers Special: The Story Behind Choco Taco’s Final Act
Follow behind the scenes as Edelman’s Smita Reddy talks with Klondike’s Tracy Shepard-Rashkin about the ice cream discontinuation that shook the internet, and how the brand decided to respond. “Brands like Klondike have to discontinue products all the time. Flavors come and flavors go usually without much muss and fuss. We knew Choco Taco would be …
Continue reading “The TrustMakers Special: The Story Behind Choco Taco’s Final Act”