A Podcast from Edelman and Advertising Week
Becky Frankiewicz, Chief Commercial Officer and President, North America, of ManpowerGroup joins the Edelman Trust Institute’s Justin Blake at the World Economic Forum’s Annual Meeting in Davos to talk about the rise of the empowered workforce, unleashing human potential through upskilling, and the importance of companies living, and acting on, their values. “If we don’t …
Continue reading “Davos Special Part 3: Becky Frankiewicz on the ‘Rise of the Empowered Workforce’”
CNN International Anchor and Correspondent, Richard Quest, sits down with the Edelman Trust Institute’s Justin Blake on the ground at Davos for a vivacious conversation from the evolution of the World Economic Forum’s Annual Meeting to the importance of CEOs leading with integrity. “The problem with most CEOs is they’re scared of their own shadow. …
Continue reading “Davos Special Part 2: Richard Quest on Leading With Integrity”
Historian, Adam Tooze joins the Edelman Trust Institute’s Justin Blake on the ground at Davos to discuss this year’s Annual Meeting of the World Economic Forum. Adam lays out the largest challenges facing today’s business leaders and how it aligns with the ethos of Davos. “If you’re running a big corporation in a diverse society, …
Continue reading “Davos Special Part 1: Adam Tooze on the Ethos of Davos”
Cadillac’s Chief Marketing Officer, Melissa Grady Dias, sits down with Edelman’s Yannis Kotziagkiaouridis to talk about how she measures trust in one of the world’s most iconic automobile brands. “Emotion is so important to us…driving emotional demand for our brand,” she says.