The TrustMakers

Lisa Osborne Ross, Edelman’s U.S. CEO, discusses findings from the recent Edelman Trust Barometer Special Report: Business and Racial Justice in America with Dr. Kimberlyn Leary, a Senior Vice President at the Urban Institute and an Associate Professor at Harvard University. They unpack the rise in concern about systemic racism across demographics and the power of effective Diversity, Equity and Inclusion practices. “Action is possible because enough people see enough of a problem in common,” Kim says. 

Download the full report: https://www.edelman.com/trust/2023/trust-barometer/special-report-business-racial-justice

For more trust insights, sign up for Edelman Trust Institute’s newsletter, The Trust Report: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Katie Welch, the Chief Marketing Officer at Rare Beauty, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss building a welcoming beauty space through Selena Gomez’s viral makeup company. “If we could be a brand that facilitates connection so that people feel welcome, that makes a difference,” Welch says.  

For more trust insights, sign up for Edelman Trust Institute’s newsletter, The Trust Report: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Richard Edelman, CEO of Edelman, sits down with Oscar Munoz, former CEO and Executive Chairman of United Airlines and author of “Turnaround Time,” to discuss Munoz’s transformational tenure at the airline. He talks about changing the business from the inside out, dealing with personal challenges alongside financial challenges and advice for company leaders in an increasingly political environment. “You have to have an understanding, a deep resonance and conviction about what you’re doing and why,” Munoz says.

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Mark Henderson, Director of Corporate Affairs at Wellcome, joins Edelman’s Justin Blake to unpack findings from the 2023 Edelman Trust Barometer Special Report: Trust and Health and to give insights on how Wellcome builds trust on health issues through communication. “People will trust when they’re treated as equals rather than as passive vessels for information,” he says.

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Airbnb has prioritized trust since its founding. Now, positions within the company are dedicated to considering and communicating trust. Ben Breit, the Global Director of Trust Communications at Airbnb, joins Jackie Cooper, Edelman’s Chief Brand Officer, for a conversation on how the home rental business puts trust front-and-center.

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Mi-Ai Parrish, Professor for Media Innovation and Leadership and Managing Director of the Media Enterprise at Arizona State University, joins Edelman Trust Institute Executive Director Justin Blake for a conversation on eroding trust in the media. They discuss misinformation thriving as social media grows in power and popularity, and why standing up for democracy matters for media and business leaders. “Our communities, our workers, our colleagues are demanding a level of honesty in society, in our workspaces, in the people we do business with,” Mi-Ai says.

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C.D. Glin, President of the PepsiCo Foundation and Global Head of Philanthropy at PepsiCo Inc., joins Alex Heath, Managing Director: U.S. Head of Social Impact and Sustainability at Edelman, for a live conversation at 2023 South By Southwest (SXSW). The two discuss their time at the conference, the PepsiCo Foundation’s mission, and building trust in nonprofits. “It’s important to think about corporate foundations and philanthropy as catalysts for change,” C.D. says. “It could be long-term sustainable change and transformation for communities.”

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Edelman’s Kirsty Graham is joined by Sally Susman, Pfizer’s Chief Corporate Affairs Officer. Sally discusses how the business of communications changed throughout the pandemic, how women can support each other in the workplace and the essential elements of leadership within a company. “It’s important that we build cultures, that we work together, that we create an environment that people really want to come and work in,” she says. Sally’s book, “Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World,” is out March 28, 2023: https://www.sallysusman.com/the-book

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Edelman’s Smita Reddy is joined by Ben Crook, Unilever’s Vice President/GM for Condiments and Dressings in North America. Ben takes listeners behind the scenes of Hellmann’s Super Bowl commercial and discusses how the brand hopes to tackle the issue of food waste. “This is a very trusted brand and it’s got a long-standing heritage,” he says.  “But what we’re more interested in is making an impact.”

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Welcome to Touch of Truth, the podcast that connects you to the unsung heroes and power players of our industry as they share the human truth behind the glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty. Their stories might just make you a little more successful and a lot happier. In this episode, Jackie sits down with fluid fashion designer Harris Reed, the creative director for French fashion house Nina Ricci. They discuss how Reed has been a trailblazer in design, creativity, gender fluidity, and advocacy.

We’ll be back in your feeds with more of The TrustMakers on February 17 – but for now, enjoy Touch of Truth.

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