The TrustMakers

Radley Horton, a professor at Columbia University’s Climate School and a member of Edelman’s Independent Council of Climate Experts, joins Alex Heath, U.S. Head of Social Impact and Sustainability at Edelman for a conversation about the 2023 Edelman Trust Barometer Special Report: Trust and Climate Change. The two explore diminishing trust in institutions to deal with climate change and how inspiring optimism can lead to progress. “Taking any action, even a small action, can beget more optimism,” Radley says. “Taking action and engaging with others can build more trust.”

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter:https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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We’re looking back at some of our favorite moments from Season Two of The TrustMakers. Take a listen to hear trust-building insights from Kofi Amoo-Gottfried, CMO of DoorDash; Manu Meel, CEO of BridgeUSA; Tim Davie, Director General of the BBC; Sally Susman, EVP and Chief Corporate Affairs Officer of Pfizer; C.D. Glin, President of the PepsiCo Foundation and Global Head of Philanthropy at PepsiCo; Ben Breit, Global Director of Trust Communications at Airbnb; Mark Henderson, Director of Corporate Affairs at Wellcome Trust; Oscar Munoz, Former Chairman and CEO of United Airlines; Katie Welch, Chief Marketing Officer at Rare Beauty; Grace Kao, Global Head of Advertising Business Marketing at Spotify; and Tjada D’Oyen McKenna, CEO of Mercy Corps.

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During the United Nations General Assembly meeting, The TrustMakers is featuring interviews with NGO leaders. Michelle Milford Morse, United Nations Foundation’s Vice President for Girls and Women Strategy, joins Alex Heath, U.S. Head of Social Impact and Sustainability at Edelman, to discuss the urgency of building trust in women around the world. “We’re going to need trust if we’re going to get anywhere. It’s the only way we can cooperate and advance our interests,” Michelle says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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During the United Nations General Assembly meeting, The TrustMakers is featuring interviews with NGO leaders. Tjada D’Oyen McKenna, CEO of Mercy Corps, joins Alex Heath, U.S. Head of Social Impact and Sustainability at Edelman, for a conversation on leading the organization with transparency. “Trust is earned every day in every action,” Tjada says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Julie Gehrki, the Vice President of Philanthropy at Walmart, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss how the company gives purpose to its 2.1 million employees worldwide and bridging divides in the workplace. “Building trust across lines of difference is a daily experience in our workforce, and I think that’s an asset,” Gehrki says.

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Margaret Talev, the Kramer Director for Syracuse University’s Institute for Democracy, Journalism and Citizenship, joins Edelman Trust Institute Executive Director Justin Blake for a conversation on the loss of trust in media and government – and her effort to educate people on how they work. “The health of democracy impacts the health of independent journalism, and the health of the journalism industry certainly impacts democratic governance,” Margaret says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Peter Kim, a professor at the University of Southern California’s Marshall School of Business, joins Edelman Trust Institute Executive Director Justin Blake to discuss his new book, “How Trust Works,” which explores how trust serves as a foundation for relationships and communities. “Trust is essential for how we relate to the world, how we navigate the world, the decisions we make, and how we cooperate with one another,” Peter says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Benjamin Braun, Chief Marketing Officer at Samsung Europe, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel and the impact of Gen Z on brands, as well as within the workplace.“You can have loads of lateral thinkers, people of different backgrounds who can then overlay their views, and out of there comes a creative solution,” Benjamin says.

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Jess Weiner, Cultural Expert and CEO of Talk to Jess, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Jess Weiner, Cultural Expert and CEO of Talk to Jess, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel and how brands can build a sense of safety with today’s consumers. “Transparency is really important. That makes a consumer feel safe because they trust that you’re aware of the impact you have on them,” Jess says.

See more findings from the brand trust report: https://www.edelman.com/trust/2023/trust-barometer/special-report-brand-trust

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Grace Kao, Global Head of Advertising Business Marketing at Spotify, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel, the power of Gen Z consumers, and how brands should be thinking about ongoing relationships with consumers. “When consumers purchase something, it isn’t just a value exchange – it’s an investment in your brand,” Grace says. 

See more findings from the brand trust report: https://www.edelman.com/trust/2023/trust-barometer/special-report-brand-trust

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