The TrustMakers

The ACLU’s Deputy Legal Director and Director of The Trone Center for Justice and Equality, Yasmin Cader, speaks with Edelman’s Global Chief Diversity Equity & Inclusion Officer, Trisch Smith, about the latest Edelman Trust Barometer Special Report: Business and Racial Justice in America. Yasmin and Trisch talk about the ACLU’s history and work, how to navigate attacks on DE&I and where DE&I in the workplace is headed. “Have clarity, proceed with confidence and remain committed to fostering a sense of inclusion,” says Yasmin.

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After protests and resignations at prominent universities across the U.S. last semester, all eyes are on campuses at the start of this new school year. Vanderbilt Chancellor Daniel Diermeier sits down with Edelman CEO Richard Edelman to discuss the importance of defining a university’s values when balancing freedom of speech with safety on campus, as well as addressing “affective polarization” throughout society.

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At this year’s Cannes Lions Festival for Creativity, multi-national logistics company DP World won a Titanium Lion for “The Move to Minus 15,” produced in partnership with Edelman. Daniel Van Otterdijk, DP World’s Group Chief Communications Officer, joins Jackie Cooper, Edelman’s Chief Brand Officer, for a behind-the-scenes look at the campaign and how it helps build trust in the shipping industry. “Contributing to society is all part of how one builds trust, which then allows you to stand up and have a voice around an issue,” Daniel says.

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To close out The TrustMakers’ series on the ground at the 2024 Cannes Lions International Festival of Creativity, Scott Galloway, professor of marketing at NYU Stern School of Business and podcast host, sits down for a conversation with Edelman CEO Richard Edelman. Richard gets Scott’s reactions to the new 2024 Edelman Trust Barometer Special Report: Brands and Politics. “If [brands] feel strongly about issues, they need to act up, not speak up. What I find is a lot of them are speaking, but the music doesn’t match the words,” Scott says. 

See the full findings from the 2024 Edelman Trust Barometer Special Report: Brands and Politics: https://edl.mn/3VDrzCn

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The TrustMakers is continuing our series of episodes from on-the-ground at the Cannes Lions International Festival for Creativity. Colin Rosenblum and Samir Chaudry are hosts of “The Colin and Samir Show,” a YouTube show and podcast that breaks down the latest in the creator economy from the perspective of creators. They sit down with Edelman’s Smita Reddy to discuss the ins and outs of the business – and what this new landscape means for both creators and brands.

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The TrustMakers is on the ground at the annual Cannes Lions International Festival for Creativity to talk with guests about what they’re up to at the festival and get their reactions to the 2024 Edelman Trust Barometer Special Report on brands and politics. Astead Herndon, National Politics Reporter at the New York Times, sits down with Edelman CEO Richard Edelman to discuss consumers’ political expectations for brands – particularly in the U.S. during an election year. “Consumers and grassroots voters are looking for authenticity and honesty – and then they’re willing to be moved,” Astead says.

See the full findings from the 2024 Edelman Trust Barometer Special Report: Brands and Politics: https://edl.mn/4bVyKvs

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GLAAD CEO Sarah Kate Ellis joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how businesses should engage on LGBTQ+ rights issues, the state of LGBTQ+ representation in the media, and GLAAD’s evolution as an advocacy organization. “We go where culture is created to be an agent for change,” Ellis says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Axios Co-Founder and CEO Jim VandeHei joins Edelman CEO Richard Edelman for a conversation about his new book, “Just the Good Stuff,” and the state of trust in the media and business leaders. “People who run companies have a real obligation to understand that people are trusting corporate and business leadership more than ever – and we should carry that burden responsibly,” Jim says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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Magdalena Skipper, Editor in Chief of Nature, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss the state of trust in science. She gives insights on combatting misinformation and on the 2024 Edelman Trust Barometer Special Report: Trust and Health. “When science comes under fire, it should be down to each one of us to stand up for science,” Magdalena says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

Download the full 2024 Edelman Trust Barometer Special Report: Trust and Health: https://edl.mn/3U4k7hz

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Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context. “To build trust, you need to think about the value of your content and making it accessible,” Lynette says. 

If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/1qcEl6OCpQJ2syDbPP_n4IA9g8d

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